I was bought on board by The London Organising Committee of the Games to champion and roll out the brand for the London 2012 Olympics. For over two years we worked on many mini campaigns and projects in the build up to the Games. In year two I was then assigned two venues, The London Excel Centre and The O2 Arena. My job was to deliver an experience and showcase the brand throughout every part of the customer journey. This included the exterior of the venues, fields of play, back of house, all sports equipment, moving imagery and every detail of the Games. This also required me to know each sport inside out. I worked closely with broadcast and photographers to ensure all images captured are truly represented by the brand and are unmistakably London 2012.
