For Ferrari we produced many bespoke materials and also handled their UK advertising, for which I was the brand ambassador.
We produced the UK advertising for Bentley. Spanning across direct mail, magazine and newspaper
With Fiat we worked on their UK advertising and directly promoted their London flagship store. I created many campaigns promoting the Fiat 500 and Abarth.
I was asked to rebrand the agency Hamell, a truly different, full service integrated communications agency. They go beyond what people are doing, to why they are doing it. Their behavioural research expertise and ability to translate data into meaningful communications sets them apart from many other agencies.
The challenge was to humanise and bring to life what they do and why they do it. The new proposition ‘Understanding. the need. for better’ brings to life the deep understanding they do within research. They then find those needs or barriers and Better, because better creative and better communications mean better health outcomes for all.
Recruited by The London Olympic Games Committee, was responsible for delivering the look of the games throughout competition venues, London and the rest of the UK. Was assigned two venues, The O2 and ExCel, which required knowledge across seventeen sports to understand how they would be captured by press and broadcast. Designed sports equipment, fields of play and client group journeys.
Was instrumental in brand development and extension, as well as working on non-competition projects, from airport dressings to promotional campaigns. Delivered a visual experience for everyone, from athletes to spectators, ensuring consistency and clear representation of the brand. Under strict sustainability and financial constraints, found solutions to many branding and installation issues.